About three months after skewering a competitor on its acquisition-spear, ticket search firm SeatGeek is seeing a 10% jump in traffic and revenue. The company had acquired and shut down a chief rival, FanSnap, in a deal that gave the prevailing firm more room to grow in its space. "We knew when we were acquiring them what their traffics was going to be," says company co-founder Jack Groetzinger. SeatGeek made an effort to spread the word amongst FanSnap users that the features they'd enjoyed on ...
About three months after skewering a competitor on its acquisition-spear, ticket search firm SeatGeek is seeing a 10% jump in traffic and revenue. The company had acquired and shut down a chief rival, FanSnap, in a deal that gave the prevailing firm more room to grow in its space. "We knew when we were acquiring them what their traffics was going to be," says company co-founder Jack Groetzinger. SeatGeek made an effort to spread the word amongst FanSnap users that the features they'd enjoyed on ...
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